CRM to Marketing Automation
The Problem
Your sales team is drowning in manual work
❌ Leads slip through the cracks Without automated follow-up, 27% of leads never get contacted, and 79% of marketing leads never convert to sales.
❌ Inconsistent communication Manual outreach means some leads get bombarded while others are forgotten. No systematic approach to nurturing.
❌ No lead prioritization Your sales team wastes time on cold leads while hot prospects go unnoticed. No data-driven way to identify sales-ready leads.
❌ Endless admin tasks Sales reps spend 21% of their time on data entry and manual follow-ups instead of actual selling.
Cost of Inaction
- Lost Revenue: 35-50% of leads choose vendors who respond first
- Wasted Marketing Spend: €10,000s in marketing generates leads that die in your CRM
- Team Burnout: Sales reps quit because they're doing admin work, not selling
The Solution
Intelligent Lead Nurturing That Never Sleeps
Step 1: Automatic Lead Scoring Every new lead gets scored based on behavior, demographics, and engagement. Hot leads get flagged immediately.
Step 2: Smart Segmentation Leads are automatically sorted into nurturing tracks based on industry, company size, pain points, and buying stage.
Step 3: Personalized Email Sequences Triggered email campaigns with industry-specific content that adapts based on lead behavior and responses.
Step 4: Sales Notifications Your sales team gets notified the moment a lead hits your "sales-ready" score with context on why they're hot.
Step 5: CRM Updates All interactions, scores, and status changes are automatically logged in your CRM with detailed lead journey tracking.
Technology Stack We Connect
- CRM: HubSpot, Salesforce, Pipedrive
- Email Marketing: Mailchimp, ActiveCampaign, ConvertKit
- Lead Scoring: Custom scoring engine
- Analytics: Google Analytics, Mixpanel
- Notifications: Slack, Teams, SMS
Key Features
- Behavioral Lead Scoring: Points for email opens, website visits, content downloads
- Dynamic Email Sequences: Content adapts based on lead responses and behavior
- Sales Handoff Automation: Perfect timing for sales outreach with full context
- A/B Testing Built-in: Continuously optimize email performance
- Multi-channel Nurturing: Email, SMS, and retargeting ads in one flow
Results & ROI
Real Results from Real Clients
📈 25 hours/week saved - Sales team focuses on selling, not data entry 📈 45% increase in lead conversion - From 12% to 17.4% conversion rate 📈 3x faster sales cycle - From 45 days to 15 days average 📈 300% ROI in first year - €3 return for every €1 invested
Before vs. After
Manual Process vs. Automated Process
25h/week on follow-up vs. 2h/week monitoring
12% lead conversion vs. 17.4% conversion
45-day sales cycle vs. 15-day sales cycle
Inconsistent messaging vs. Personalized at scale
No lead scoring vs. Data-driven prioritization
"This automation transformed our sales process. We went from chaotic lead management to a predictable revenue machine. Our sales team actually enjoys their work again."- Marketing Director, 50-person SaaS Company
How We Built It
Built in 3 weeks, optimized for life
Week 1: Analysis & Setup
- Audit existing CRM and email setup
- Design lead scoring criteria
- Map customer journey and touchpoints
Week 2: Integration & Testing
- Connect CRM, email platform, and analytics
- Build automated workflows and sequences
- Create lead scoring algorithms
Week 3: Launch & Optimization
- Deploy to live environment
- Train team on new processes
- Fine-tune based on initial data
Challenges We Solved
Data Sync Issues: Ensured seamless data flow between 5 different platformsLead Score Accuracy: Developed custom scoring that actually predicts buying intent Email Deliverability: Implemented best practices to maintain high inbox ratesSales Adoption: Created intuitive notifications that sales teams actually use
Is This Right for Your Business?
You're an ideal fit if you have:
✅ 50+ new leads per month - Enough volume to see significant impact✅ Existing CRM system - HubSpot, Salesforce, Pipedrive, or similar✅ Sales team of 3+ people - Multiple reps who need coordination✅ B2B sales process - 2+ week sales cycles with multiple touchpoints✅ Marketing budget - Already spending on lead generation
Prerequisites
- Active CRM with lead data
- Email marketing platform subscription
- Sales team willing to adapt process
Get Your Custom Lead Nurturing Automation
Ready to save 25 hours/week and boost conversions by 45%?
What you get:
- Complete workflow analysis and design
- Full CRM and email platform integration
- Custom lead scoring algorithm
- 30 days of optimization included
- Training for your sales team
Investment: €3,000/month (3-month minimum)Timeline: Live in 3 weeksROI Guarantee: 300% return in first year or we optimize for free
Next Steps:
- Book Strategy Call - 30-min audit of your current process
- Get Custom Proposal - Tailored solution with ROI projections
- Launch in 3 Weeks - Start seeing results immediately
[BOOK STRATEGY CALL] [GET PROPOSAL]
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