Insights

Many CTOs and CEOs believe they are building AI agents, but in most cases, they're just automating. Learn the real difference between automation, function calling and true agentic AI.

In this blog post, we describe an RFM model and its extension with Mosaique 1.1 to optimize customer relationships and marketing strategies in a competitive landscape

Discover how we use Mosaique to analyze order histories to create comprehensive customer profiles and segmented scoring models to visualize them in BI systems.

In this blog post, we delve into why traditional attribution models are reaching their limits and the rise of Marketing Mix Models and RCTs is gaining momentum.

In this blog post, we explain how the use of CLV and CAC and precise analysis of payback time contribute to effectively optimizing marketing strategies.

Erfahre, wie die strategische Nutzung von Customer-Lifetime-Value und Customer-Acquisition-Costs das Marketing transformiert und nachhaltigen Unternehmenserfolg gewährleistet.

Entdecke, wie sich Consent Management und Browser Restriktionen auf die Conversion-Rates ausgewirkt haben und möglicherweise digitale Marketingstrategien in die Irre führen.

Lerne den Wechsel von traditionellen Online-Marketing-Tracking-Methoden zu DSGVO-konformen, serverseitigen Messmethoden zur Verbesserung und Messung der Kampagnenwirksamkeit.